Hello Shadow! The 2017 Color of The Year from Benjamin Moore

Color is always a favorite topic for me. This year’s Color of the Year from Benjamin Moore is especially appealing because of the way it transforms with lighting. Take a look at the full article I wrote for Lowell custom home builder in Lake Geneva, WI

Lowell Custom Homes

Color of the Year 2017 Benjamin Moore paints

Flashback October 2015: Benjamin Moore names Simply White as the Color of the Year and we experienced a visual cleansing of the palette.   We were swept away with the elegant simplicity of white. But this year, to remind us that there is no one-size-fits-all solution; Shadow, a deep amethyst, is named the 2017 Color of the Year. It is a sultry hue that will drive our sensibilities in a new direction for 2017.

Don’t worry if you’re not the dark brooding type, there is a full palette of complimentary colors introduced by Benjamin Moore to work beautifully with Shadow. And those of us who are clinging to the light airy ambiance of white will be pleased to note that it has not disappeared from our color radar.

Benjamin Moore 2017 color trends

While Benjamin Moore uses a dramatic entrance photo to entice us with Shadow’s moody nature, don’t let it frighten you. This sophisticated color can be…

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